01 — Index
Web · UX/UI · Graphic design
02 — Project
Case study
Museum Companion
A mobile app that turns museum visits into an immersive, interactive experience — with an AI companion that tells the story behind every artwork.
UI design
UX research
Context
Ironhack UX/UI Bootcamp — project 1
Role
UX research & ideation (team), then user flow rework and full UI / high-fidelity (solo)
Team
Michel Dujardin, Takalema Bakate, Alejandro, Guillaume Normand
Duration
1 week as a team + about 1 week solo
Year
2023
Context
Our first bootcamp challenge: one week, a team of four, and a question — why do people struggle to enjoy museums? Secondary research pointed to crowds, feeling lost or overwhelmed, a lack of fun and cultural connection, and strong competition from other forms of entertainment.
Research
We interviewed 6 people and surveyed 26, then used an affinity diagram to build our persona: Madeleine, 26, a junior marketing executive in Paris who finds exhibitions static and longs for a deeper connection with the works. Her visits start with excitement but are spoiled by queues and a sense of disconnect.
Problem statement
“How might we help young cultural enthusiasts feel personally engaged with museums' exhibitions, addressing the lack of relatability, interactivity and immersion that makes museums boring and hard to understand?”
Solution
An app that suggests exhibitions and events based on your tastes, then becomes an immersive audio guide during the visit — with sounds, dialogues and an AI companion that answers questions and shares anecdotes about each piece.
Tests reshaped the mid-fidelity prototype: an onboarding step to choose preferences, a simpler exhibition page, and an AI companion moved to the corner so it no longer distracted from the audio controls. Working solo after the bootcamp, I fixed the flow — visits now start from a Tickets page once the ticket is validated — and added Bookmarks and Search.
Visual design
A first medieval “troubadour” moodboard proved too narrow and too childish for Madeleine, so I moved towards a subtler culture-magazine style — keeping the medieval-inspired palette, a museum-like home icon and deliberate small imperfections echoing traditional art. The navbar disappears during the visit to keep it immersive.
Next steps
Usability and desirability testing of the mid- and high-fidelity stages, and completing the search and profile pages.
